Challenge: How can a premium watch store get everyone talking on the occasion of Durga Puja & Navratri? 

Insight: Times have changed. So have the faces of evils. To fight today's evils, we need the Durgas of today.  

Presenting, the Goddesses of Today. 

An initiative by Helios to support the collective fight against the evils of today. 

9 women. 9 stories of pure inspiration to stand tall in the face of today's societal evils.

Awards & Recognition. 

Campaign India
Vogue India
The Economic Times | Great India Retail Awards (Special Recognition for Customer Engagement & Experience Campaign)

Credits: Mellow, an interdisciplinary design studio based out of Bangalore.